Since this pandemic started, many people thought of having an online selling business while following government restrictions and reducing COVID-19 cases. But many establishments adapted their operations to the new normal way of living. It may be in the food industry, fashion trends, networking, and such. Technological innovations made it easier for small businesses and big companies to provide people with their needs and wants. Despite the pandemic, Shein offered fashionable clothes that people can enjoy in the comfort of their homes.
Founded in October 2008, Shein is an international business-to-consumer Chinese fashion brand. The company mainly focuses on women’s wear, but it also offers men’s apparel, children’s wear, accessories, shoes, and bags. Shein targets countries in Europe, America, Australia, and the Middle East. In 2021, Shein overwhelmed Zara which was the top online fashion store before, Nikkei Asia reports.
Debuting as many as 4,000 items daily on their official website, Shein’s main objective is to provide fashionable clothing to the youth and the older people who love trendy outfits. The online store focuses on even the minute details of its apparel and production. According to the company, they carefully select the color and design of their clothes while providing convenience and contentment to the customers. To avoid damages and wrong placement of orders, professional designers and models conduct trial and error and coordinate with fabric manufacturers to minimize cost and maintain reasonable prices before the clothes are made available. Because of this, they have consumers worldwide who take repeat orders from Shein.
In June 2020, Shein was one of the Chinese apps banned and blacklisted in India and the United States due to data leaking issues with the Chinese government. Nonetheless, Shein remains competitive and famous for its affordable and fashionable clothing that meets its customers’ expectations.